If Vaishnavism is so popular and wide spread in India, the credit must go to Sri Ramanuja, who took advantage of the ecstatic outpouring of the south Indian mystics, the Alvars, and produced a highly logical philosophy of knowledge soaked in devotion as the easiest means of God-realization.
Learn to feel yourself in other bodies, to know that we are all one. Throw all other nonsense to the winds. Spit out your actions, good or bad, and never think of them again. What is done is done. Throw off superstition. Have no weakness even in the face of death. Do not repent, do not brood over past deeds. Be aazaad (free).
-Swami Vivekananda